After I dried my tears, I read on. What got me most was this:
Undoubtedly, Viacom execs are confounded as to which tool they should use to bring their audience back. Of course, one tool won't do it. If I may make a hyperbolic metaphor, their target demo is out of the cave.
The dancing shadows of I Love Money and Real World/Road Rules Challenge MMMCVI just don't hold the same magic.
The same is to be said of the classroom, though it could be argued textbooks never held quite as much magic.
It's not just networks; now Viacom's gotta compete with the world.